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July 4, 2019

Using content strategy to meet your business goals: content strategy at work – Thursday 25 July 2019 | NetIKX

What exactly  is content strategy? And how is it useful to knowledge management professionals?

This seminar will clarify the role of content strategy in an organisation, and give an in-depth view of the processes and tools used to transform existing content and knowledge into a profitable business asset. Presenters Rahel Baillie and Kate Kenyon bring a wealth of experience, gained from working with clients such as Facebook, Tesco, eBay, Cancer Research, Barclaycard, and various government agencies such as the City of Vancouver and the UK’s Department of International Trade.

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